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The Digital Marketing & Experience Arena is the new conference area on the marketing technology (r)evolution. The Arena provides a 5-day conference on the digital transformation of marketing, sales, and service - with a variety of exciting keynotes, expert discussions and practice talks.
The conference at CeBIT Digital Marketing & Experience Arena discusses the latest trends and insights on customer centric and digital experience focussed marketing strategies.
The digital customer demands a paradigm shift in thinking - not just for digital but also for CRM and Marketing Operations. At the CeBIT Digital Marketing & Experience Arena experts are reflecting the changes.
Customer services needs to be digital today - reachable on all channels and touchpoints along the customer journey. The conference debates the challenges and success factors for digital service approaches.