Upcoming: Digital Marketing & Experience Arena 2016

The Digital Marketing & Experience Arena is the new conference area on the marketing technology (r)evolution. The Arena provides a 5-day conference on the digital transformation of marketing, sales, and service - with a variety of exciting keynotes, expert discussions and practice talks.

Sponsoren 2016

Konferenzpartner

Medienpartner

Topic 1: Digital Experience

The conference at CeBIT Digital Marketing & Experience Arena discusses the latest trends and insights on customer centric and digital experience focussed marketing strategies.

Topic 2: CRM & Marketing Operations

The digital customer demands a paradigm shift in thinking - not just for digital but also for CRM and Marketing Operations. At the CeBIT Digital Marketing & Experience Arena experts are reflecting the changes.

Topic 3: Digital Customer Service

Customer services needs to be digital today - reachable on all channels and touchpoints along the customer journey. The conference debates the challenges and success factors for digital service approaches.

Topic 4: E-Mail-Marketing & Marketing Automation

Digital Marketing needs to be disruptiv but still efficient and conversion producing. The automation of digital communications and targeting of personalized content is key of the new automation trends in marketing that are being discussed.

Recents posts

Andreas Helios (Adobe): Customer Experience konkret – Beispiel Autoindustrie

11.03.2016

Wie können Unternehmen der Automobilbranche das Kauferlebnis und die Zufriedenheit ihrer Kunden verbessern? Was wäre, wenn die genannten Kritikpunkte in Wettbewerbsvorteile umgemünzt würden? Was dann zu höherem Umsatz und einer größeren Markenzufriedenheit führt? Damit beschäftigt sich eine Studie von Deloitte, die unser Gastautor Andreas Helios kommentiert.

Link zum Original-Beitrag

Die Vorfreude auf den Start der CeBIT Digital Marketing & Experience Arena ist bei uns groß – wie ist es bei Ihnen?

11.03.2016

Am Montag geht es nun endlich los - unser ganzes Team freut sich die Referenten, Teilnehmer und Partner ab Montag in Hannover auf der CeBIT Digital Marketing & Experience Arena begrüßen zu dürfen. Hier können Sie durch den Konferenzprogramm-Flyer stöbern.

Link zum Original-Beitrag

Alexander Bock (arvato): Internationalizing your online marketing means moving beyond Google – especially in Asia!

08.03.2016

Guest contribution by Alexander Bock, Vice President Global Online Marketing at Arvato SCM Solutions 

Link zum Original-Beitrag

Johann Freilinger (SAP Exchange Media): The tipping point for Digital Marketing is the adoption of a data-driven business culture!

03.03.2016

Guest post: Johann Freilinger, Head of Marketing and Communications for SAP's new XM Digital Marketing - and also Marketing in a broader sense - is undergoing a fundamental change that is spinning from from recognizing how relevant real-time data can enhance the personalization of messages to solving concerns about transparency to understanding what drives cultures of innovation.

Link zum Original-Beitrag
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